Unitra Enters The UK HiFi Market With Its Range Of Integrated Amplifiers, Direct Drive Turntables, CD Player, Speakers and Accessories
The Audio Business, the UK distributor of specialist HiFi and AV products, is delighted to announce that it is now the exclusive UK and Ireland distributor for Polish HiFi brand Unitra. Commencing with immediate effect, The Audio Business will be responsible for all sales of Unitra products, which including integrated amplifiers, direct-drive turntables, digital devices, loudspeakers and accessories, whilst also providing support across the UK specialist audio retailer network, and commencing an extensive PR and marketing campaign.
The appointment of The Audio Business sees Unitra expand its distribution into the UK for the first time. A brand with a huge heritage of audio and video equipment manufacturing in Poland that dates back to 1961, today Unitra continues to design and manufacture its range of Hi-Fi products in Poland. Headquartered in Warsaw, Unitra’s team is dedicated to creating products that sound as good as they look, and are built to last the test of time.
Evoking memories of Hi-Fi’s golden era, whilst internally offering the most advanced audio engineering to deliver a luxurious musical experience, Unitra is at pains to point out that its products are designed to take music lovers back to a time before technology highjacked the simple pleasure of listening to music! Combined with some wonderful unique design features, such as switches that actually operate on the front of the device when selected by the corresponding remote control, every detail has been thought out, all designed to give the user the ultimate engaging experience.
The Unitra range:
Product
Description
UK SRP inc. VAT
WSH-805
80W / 8 ohms integrated dual mono amplifier with switchable Class A / Class AB circuitry, RCA + XLR inputs headphone output, switchable MM/MC phone stage
£4,499.00
WSH-605
70W / 8 ohms integrated stereo amplifier with on-board ESS Sabre DAC, headphone output, MM input
£2,999.00
GSH-801
Direct drive turntable, natural wooden plinth (walnut or black ash), Unitra’s own NB1 direct drive mechanism, Unitra’s own U10 tonearm, outboard linear PSU and fitted with Ortofon 2M Black MM cartridge
£4,699.00
GSH-630
Integrated direct drive turntable, natural wooden plinth (walnut or black ash), Unitra’s own NB1 direct drive mechanism, Unitra’s own U10 tonearm, fitted with Ortofon 2M Red MM cartridge
£2,999.00
CSH-801
CD player supporting CD- Audio/WAV/MP3, 32-bit ESS Sabre DAC, E Ink backlit display, coaxial/optical/RCA out
£1,999.00
ZGB-401
2-way bass reflex standmount speaker system with ‘box-in-box’ design for additional rigidity
£2,799.00
ZGZ-801
3-way floorstanding speaker system featuring an infinite baffle closed ‘box-in-box’ high-efficiency design
£4,999.00
As well as the above, the Unitra range includes two x speaker cables – the KG40 with 4mm multi-strand OFC copper conductors covered in a natural yarn at £609 for a terminated 4m pair, and the KG25, with 2.5mm OFC copper conductors covered in a natural yarn at £249 for a terminated 4m pair.
Finally, Unitra is also supplying two unique vinyl test records, which are renowned by industry professionals to challenge far more expensive turntable combinations. The LP-01, which is the perfect set-up disk for retailers or enthusiasts wanting to set up turntables perfectly is available at £59.00, whilst the LP-02, available for £129.00, is designed for laboratory testing conditions.
Commenting on the appointment, Alan Porter, Partner of The Audio Business, said, “We are thrilled to be representing Unitra and its stunning range of products to the UK market. As soon as we first saw the products, we wanted them, as they fit our company policy of only representing products that we would want to own ourselves! Not only are the products built to an extremely high standard, the sound quality is wonderfully uncomplicated, just delivering music honestly and effortlessly. Combined with the backing of some of the most passionate people we have ever met throughout our experience in audio, we look forward to working closely with the team to develop the UK market.”
Unitra products will be available in the UK during July 2025. Check out the range here.
Please contact The Audio Business for further information.
##ENDS##
For further information, images or to request a sample, please contact Andy Napthine on andy@napthineporter.com / 07920 425166.
For hifgh-res images, click this link – https://www.dropbox.com/scl/fo/nhrwa5mijwxc8sdwvbl6e/ABjT3u16SBXou2j_MFxGrWo?rlkey=bvfu8of31quzvj1jx8xhyvjs8&dl=0
Contact details for publication:
The Audio Business
Web – www.theaudiobusiness.co.uk
Email – hello@theaudiobusiness.co.uk
Tel – 01249 323551
About Unitra – www.unitra.com
Unitra’s history dates back to 1961, when the Union of the Electronic and Communications Industry (Zjednoczenie Przemysłu Elektronicznego i Teletechnicznego) was established. At the peak of its development, Unitra comprised 28 manufacturing companies, a number of technology sales centres and design and engineering offices and an industrial modernization company, employing a total of 100,000 people.
Unitra is one of the few pre-1989 brands that have survived the political transformation and continued to operate in the new environment. Over the years, the owner of the trademark, Unitra Towarzystwo Przemysłowo-Handlowe S.A. (Unitra S.A.) had undertaken many business and cultural initiatives related to the brand, but had not designed any audio equipment.
This changed in 2021, when – at the initiative of Daniel Kostrzewa and Adrian Krupowicz – a deal was signed between Unitra S.A. and Michał Kiciński, a well-known investor in innovative technology projects, leading to the establishment of Unitra Sp. z o.o. The company was granted exclusive rights to use the Unitra trademark and tasked with creating a new audio product lineup that would stay true to Unitra’s 20th-century traditions while following today’s principles in designing sustainable and repairable high-performance electronics.
About The Audio Business – www.theaudiobusiness.co.uk
Founded in January 2020, The Audio Business Ltd is a UK-based B2B distributor of some of the finest AV products in the world.
Offering distribution, marketing, PR support, and service for its international vendors and UK retailers, The Audio Business was created by industry professionals with over 60 years combined experience in the corporate AV industry.
Crucially, the products and brands The Audio Business works with have been selected not just based on performance (it is a given that they are best-in-class!), but also because these are products that it feels represent excellent value and will be attractive to music lovers and audiophiles alike.